![]() ![]() ![]() ESPN reported this week that the NHL will introduce new digitally enhanced boards that can display different ads for TV audiences than those seen in the arena. One hopes it’s all worth the estimated 100 million heat-pressed dollars the ads will raise for the league.īut that’s not the only place the NHL is testing new advertising. Those that are simply words, like on the Coyotes’ jerseys or the Leafs’ stylized ‘Milk’ mercifully blend in. Not all the logos are terrible, mind you. And Montreal has a glaring Royal Bank of Canada logo slapped on la Sainte-Flanelle. Minnesota will sport a garish logo of intersecting purple and light green squares, clashing with the jersey’s forest green and red. On visual appeal, they have a point some ads are hideous. The move itself came as little surprise, though it has caused consternation in the hockey jersey collectors community, where the ads are roundly loathed for both aesthetic reasons and – though less of an issue, but still a problem – because they are heat-pressed! Very gauche. Now teams can add sponsor marks to the top right chest area, where things like Cup finals patches usually are. The NHL introduced ads on helmets during the pandemic season as a way to recover revenue. Speaking of jersey patches, there will be new ones. Will he have to wait longer to have the same success? Will he be willing to? Maybe with enough cash – and a captain’s C? Ads! Ads! Ads! Matthews was drafted in the same slot a year later. It took Edmonton eight years after drafting Connor McDavid first overall to reach a conference final. Already there’s speculation about where he might go if he doesn’t (LA?), but the better question might be what it’ll cost to keep him. In Toronto, a clock ticks down to 1 July 2023, the day Auston Matthews is eligible to sign a contract extension with the Leafs. If not, expect some griping from Edmonton again. With ex-Leaf goalie Jack Campbell now between the pipes, the Oilers feel they’ve found the last piece of the puzzle. A Western Conference final loss to the eventual Cup champs is nothing to be ashamed of, but Oilers fans are now expecting better. The Oilers in particular look poised to break through. Other than in Colorado, where there will be pressure for a repeat Stanley Cup win, expectations will be highest in Toronto and Edmonton – and with good reason. ![]()
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